Our Story

While watching my daughter apply lashes, I noticed she kept switching between adhesives—even mid-appointment. When I asked why, she said, “I just do it automatically. If the adhesive isn’t working right, I switch.”

Curious, I asked her to write down exactly when and why she made those changes.

Reading her notes, I was shocked. Why wasn’t this skill widely known or taught in training?

Then we realized—this instinctive switching only became consistent when she started using Ocean and Desert. Without them, it hadn’t been possible.

Sandy Wolfe And Amanda Reber
Sandy Wolfe, Midnight's Wink CEO & Master Lash Technician and
Amanda Reber, Master Lash Technician

What she had learned the hard way could easily be taught. And it all came down to two simple words: Desert and Ocean. Together, they had the power to transform the lash industry.

That’s how The Lazy Lash-Glue Guide© and the Humidity Survival Kit were born.

Our Tenets

  • Our Ambition:
    To build a company rooted in honesty and integrity, where success is measured by the success of others.
  • Our Belief:
    Collaboration, not competition—working alongside lash companies helps us achieve our mission.
  • Our Goal:
    To equip every trained eyelash technician worldwide with the tools and knowledge to overcome humidity-related challenges and elevate their business.
  • Our Commitment:
    Every trained eyelash technician deserves to experience our product—on us. for free.

The Birth of The Lazy Lash-Glue Guide
©

Discover the story behind our groundbreaking innovation.

Eyelash extensions make us feel beautiful—so why not make the world more beautiful too?

For every 20 kits we ship to our distributors, we’ll plant a tree and donate to ocean cleanup efforts. Beauty that gives back!