Effective Date: August 20 2026
Midnight’s Wink respects your privacy. This Privacy Policy explains what information we collect from you, how we use it, who we share it with, and the rights you have regarding that information. This policy applies to all visitors, customers, and applicants to our free-sample program on midnightswink.com.
About Midnight’s Wink
Midnight’s Wink is a Canadian company based in Alberta, Canada. We sell professional eyelash extension adhesive to trained lash technicians and beauty professionals. We currently ship to the United States, with plans to expand to Canada and internationally in the future.
Contact for privacy questions:
1. Information We Collect
We collect the following types of personal information:
Information you provide directly
• Name, email address, mailing address, phone number, and payment information when you place an order.
• Name, email address, mailing address, phone number, and copies of professional credentials (training certificates, cosmetology or esthetician licenses) when you apply for our free-sample program.
• Any information you choose to include when contacting us, subscribing to our newsletter, or responding to a survey.
Information collected automatically
• Cookies and similar tracking technologies (see Section 6).
• Log data: IP address, browser type, pages visited, time spent on each page, and the website that referred you to us.
• Device information: device type, operating system, and screen resolution.
Information from third parties
• Our payment processor confirms your transaction but does not share your full payment card details with us.
• Shipping carriers provide delivery status updates.
2. How We Use Your Information
We use the personal information we collect for the following purposes:
To fulfill your order
Process your payment, ship your product, provide order confirmations and tracking information, and handle returns or issues with your order.
To manage the free-sample program
Review your professional credentials to determine eligibility, ship your free sample, and record your application in our database (each technician may apply for a free sample only once).
To communicate with you
Respond to your questions, service requests, and support inquiries. Send you transactional emails related to your order or sample application (order confirmation, shipping notification, credentials verification, etc.).
To send you marketing emails
When you purchase a product from us or apply for our free-sample program, we consider you to have an existing business relationship with Midnight’s Wink. Under this relationship, we may send you occasional marketing emails including product updates, promotions, blog posts, and related content. You can opt out at any time using the unsubscribe link in every email or by contacting us directly.
This practice complies with Canada’s Anti-Spam Legislation (CASL) implied consent provisions for a period of two years from your most recent transaction with us, and with the U.S. CAN-SPAM Act.
If we expand shipping to the European Union, United Kingdom, or other jurisdictions with stricter consent requirements, applicants from those regions will be required to explicitly opt in to marketing emails at the time of application.
To improve our website and services
Understand how visitors use our website, identify errors, and improve site performance.
To comply with legal obligations
Meet tax, accounting, regulatory, and other legal requirements.
3. Legal Basis for Processing
Under Canadian privacy law — the federal Personal Information Protection and Electronic Documents Act (PIPEDA) and Alberta’s Personal Information Protection Act (PIPA) — we process your personal information on the following bases:
• Consent: You provide consent when you place an order, sign up for our newsletter, or apply for the free-sample program.
• Legitimate business purpose: Fulfilling your order, providing customer service, and maintaining business records.
• Implied consent (marketing): As described in Section 2, when you have an existing business relationship with us.
• Legal obligation: Meeting our regulatory and tax obligations.
4. Sharing Your Information
We do not sell, rent, or trade your personal information. We share your information only in the following limited circumstances.
Service providers we work with
Third-party service providers help us operate our business. These providers only receive the information necessary to perform their services and are contractually obligated to protect it. The categories and current providers are:
• Website platform and design tools — WordPress, WooCommerce, Elementor, WS Form.
• Website hosting — Cloudways, through the hosting account maintained by our website developer.
• Payment processors — Stripe and PayPal, which process your payment.
• Shipping and fulfillment — our fulfillment partner in Springfield, Missouri, which stores and ships your order.
• Email service providers — MailPoet for marketing emails and order updates, and Google Workspace for business email correspondence.
• Website analytics — Google Analytics, which helps us understand how visitors use our website.
Legal disclosures
We may disclose your information if required by law, court order, or government investigation, or to protect our rights, property, or safety, or the rights, property, or safety of others.
Business transfers
If Midnight’s Wink is acquired, merged with another company, or sells its assets, your information may be transferred as part of that transaction. We will notify you of any such transfer.
5. International Data Transfers
Some of our service providers are located in the United States. If you are a Canadian resident, your personal information may be processed and stored in the United States. Privacy protections in the United States may differ from those in Canada. By using our website or providing us with your personal information, you consent to this transfer.
6. Cookies and Tracking Technologies
Our website uses cookies — small text files stored on your device — to make the site work, remember your preferences, and analyze traffic. We use the following types of cookies:
• Essential cookies: Required for the website to function (shopping cart, checkout process, login sessions).
• Analytics cookies: Help us understand how visitors use the website (which pages are most visited, how long people stay, where they came from).
• Marketing cookies: May be used to measure the effectiveness of any advertising we run.
You can control cookies through your browser settings. Most browsers allow you to refuse cookies, delete existing cookies, or be notified when a cookie is being stored. If you disable cookies, some features of our website may not work correctly — for example, you may not be able to complete a purchase.
7. Data Retention
We keep your personal information only as long as necessary for the purposes described in this policy:
• Order and transaction records: Seven years, as required by Canadian tax and business record-keeping regulations.
• Free-sample program applications: Indefinitely, so we can enforce our “one free sample per technician” policy.
• Marketing email subscribers: Until you unsubscribe, plus a suppression record so we do not accidentally email you again after you have opted out.
• Analytics data: Aggregated and anonymized, retained indefinitely for trend analysis.
When we no longer need your personal information for these purposes, we securely delete or anonymize it.
8. Your Rights
You have the following rights regarding your personal information:
• Access: Request a copy of the personal information we hold about you.
• Correction: Ask us to correct inaccurate or incomplete information.
• Deletion: Request that we delete your personal information (subject to the legal record-keeping obligations described in Section 7).
• Opt out of marketing: Unsubscribe from our marketing emails at any time using the unsubscribe link in every email, or by contacting us directly.
• Withdraw consent: Withdraw consent for uses of your information that rely on consent (as opposed to legal obligation or existing business relationship).
• File a complaint: If you believe we have mishandled your information, you can file a complaint with the Office of the Privacy Commissioner of Canada (priv.gc.ca) or the Office of the Information and Privacy Commissioner of Alberta (oipc.ab.ca).
To exercise any of these rights, email us at . We will respond within 30 days.
9. How to Opt Out of Marketing Emails
Every marketing email we send includes an unsubscribe link at the bottom. Click that link and you will be removed from our marketing list within a few business days.
You can also email us directly at to opt out.
Note: Opting out of marketing emails does not stop transactional emails related to an order you have placed or a sample you have applied for. Those emails are necessary to complete the transaction.
10. Data Security
We take reasonable steps to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These steps include:
• Storing personal information on secure servers.
• Encrypting payment information in transit using SSL/TLS technology.
• Limiting access to personal information to employees and service providers who need it to do their jobs.
• Using reputable, security-audited service providers for hosting, payments, and email.
No system is 100% secure. If we become aware of a data breach affecting your personal information, we will notify you and the relevant privacy authorities as required by law.
11. Children’s Privacy
Our website and products are intended for adult professional lash technicians. We do not knowingly collect personal information from anyone under the age of 18. If you believe we have collected information from a minor, please contact us and we will delete it.
12. Third-Party Links
Our website may include links to third-party websites — for example, our social media pages, blog references, or industry partners. These sites have their own privacy policies. We are not responsible for the content or privacy practices of third-party sites.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will post the updated policy on this page and change the “Effective date” at the top. If we make material changes — for example, expanding into international shipping or adding new categories of data collection — we will notify you by email or through a prominent notice on our website before the changes take effect.
14. Contact Us
Questions, concerns, or requests regarding this Privacy Policy or your personal information: